A lot of people have great vision. But you’ll never see your vision become a reality unless you communicate it well to others. Many great God-given dreams die in the vision-casting stage. In fact, there are seven particular things you need to make sure your people understand in the process of sharing your vision with them.
1. Who you are. What’s your church about? Every church should fulfill the five biblical purposes of worship, fellowship, discipleship, ministry, and evangelism. But how you fulfill the purposes depends upon the distinct nature of your church. What makes your church unique? People aren’t the only ones with a particular shape; whole churches have them as well. When you’re communicating vision to your church, you’ve got to help people see how your church is unique.
2. Where you are going. Besides communicating your identity, you need to communicate the church’s direction and goals. Leadership is influence, and the quickest way to tell if you’re a leader is to look over your shoulder. If somebody’s following you, you’re a leader. If nobody’s following you, you’re not the leader. It’s that simple. The moment you have to tell people, “I’m the leader!” you’re not. Leadership is knowing where you’re going and being able to persuade people to come along with you. That’s influence. If you don’t know where you’re going, nobody else will, and nobody’s going to follow you. To communicate vision, you’ve got to communicate where you’re going.
3. Why you are going there. Once we’ve communicated where we’re going, we’ve got to tell our congregations why we’re going there. At Saddleback we do this through Class 101. A membership class is a great place to communicate the why of what you’re doing. People will have a hard time following you to where God wants you to go if they don’t understand the motivation behind it.