I see a lot of church advertising these days. Many churches are utilizing billboards, print ads, and social media for the purpose of outreach. I love the concept of utilizing creative spaces to advance the kingdom. However, there is a something unsettling about public ads that advertise with slogans such as:
- “In depth preaching,”
- “Contemporary and traditional services,”
- “Bible studies for the whole family.”
Don’t get me wrong. I love all of those things. Preaching, corporate worship, and Bible study are all high on my list. And no, I don’t think the church should hide what we are doing.
However, it strikes me odd when a church’s outreach efforts advertise elements that only believers would be interested in. That doesn’t mean unbelievers don’t need it –it just means they don’t know they need it –yet.
As I see it, this kind of advertising implies one of three things about the church:
- The church assumes we live in culture familiar with Christianity. Churches must realize that we no longer have the luxury of living in a culture that is familiar and friendly to the church. Reaching unbelievers requires us to think like a missionary overseas attempting to reach a…