There are tens of thousands of churches in America that haven’t baptized anyone in at least a year. Even though The Great Commission and The Great Commandments are core to who we are as the church, we’re struggling to engage our culture with the Gospel.
One of the reasons so few churches effectively engage in outreach is because they ask the wrong question. Too often, the first question asked is, “How much will it cost?”
The right question is, “Who will it reach?”
How much is a soul worth? If you spend $500 on a social media ad that reaches one unbeliever for Christ, is it worth it?
If your church gets serious about developing a comprehensive evangelism strategy, it will cost money! With this in mind, let me share some insights about financing your strategy, based upon my experience as Saddleback has grown over the years.
First, money spent on evangelism is never an “expense,” it’s always an investment.
The people you reach will more than repay the cost you invested to reach them. Before we held the first service at Saddleback Church, the people in our small home Bible study went about $6,500 in…Continue Reading