Preaching is tougher than ever these days. For one thing, we can’t assume that people come to our churches with a basic understanding of the Bible like they may have in the past.
But it’s also tougher because of all the media we interact with on a daily basis—from television to email to social media. It seems like someone is always trying to sell us something or convince us about a new idea.
Just open your email, and you’ll likely see a full selection of pitches asking you to buy anything from lunch to a new fishing pole to a vacation. Turn on the television, and the pitching from commercials continues.
Because of this, when unchurched people hear you preach, they assume you’re trying to sell them something. They believe you’re trying to sell them on religion.
That’s not your purpose, but your listeners often don’t know that.
Every week you’re preaching to people who are more skeptical than ever before.
You used to be able to turn up the volume when you had a weak point and keep people’s interest that way. But you can’t do that…Continue Reading