The single biggest problem in communication is the illusion that it has taken place.” George Bernard Shaw
I have a love/hate relationship with Shaw’s line. I love the simple truth in it. And…I hate the simple truth in it.
One of the greatest inhibitors of effective ministry is poor (or less than great) communication.
Here are six very common mistakes:
- We assume that everyone already knows. As infrequent attendance becomes more and more common, our assumption needs to be that everyone doesn’t already know. This is why I’ve suggested that we need to make the host ask several weeks in a row.
- We try to explain detailed information in the wrong settings. Some things need a more thorough explanation. Detail can be provided in a well written FAQ (Frequently Asked Questions) document. Here’s an example of a Host FAQ.
- We try to automate too much communication. Some things need a personal touch. I hand out a lot of business cards and say, “Call me. Let’s talk about it.” No matter the size of your ministry, personalizing some communication is just good practice. I’ve pointed out this little detail before. See also, The Teeny Tiny…