I believe that the best model to follow in the history of preaching is Jesus. It isn’t John the Baptist, Paul, or any contemporary speaker alive today. Jesus was THE Master Communicator. The Bible says in Matthew 7:28 that “the crowds were amazed at Jesus’ sermons.” Why? Because both the content and the delivery came straight from the Father. Jesus said in John 12:49, “The Father who sent me commanded me what to say and how to say it.”
When I’m preparing a message, I ask eight questions to help me prepare. The first two are about what to say and the final six are about how to say it.
1. To whom will I be preaching?
Jesus always started with His audience. He even knew their thoughts. So the first question in my mind is about the audience to which I will be speaking, and I try to picture them in my mind. And there are always three ways to get people’s attention with a message.
- Speak about things people value.
- Speak about things that are unusual.
- Speak about things that threaten us.
All three break through the listening barriers that people naturally have. The goal of preaching may be…Continue Reading