One Way Your Church is Missing it with Twitter

By Justin Lathrop

A few weeks ago I had the opportunity to sit down with Social Media Church for a conversation about—you guessed it—social media. I had a great time talking about how I like to use social media as a connector and strategist. I also shared about a recent social media faux pas I made.

After the show, I thought I’d share the one way a lot of churches are missing it with Twitter. And it’s this…

Twitter is just as much of a listening tool as it is a sharing tool. It’s a two way street. If your church isn’t using twitter to engage with your members or people in your community, you’re missing out on the fundamental benefit of the social media network.

Here are a few practical steps you can take to use Twitter engage your community instead of simply sharing last week’s sermon or next week’s series:

  • Create a Twitter list of everyone you know in your church, responding to them when it’s appropriate.
  • Engage with influential twitter handles in your community. (e.g. – Chamber of Commerce, Events Around Town, Government Entities)
  • Set up proximity searches for terms like “prayer” or “church” within a 20-mile radius of your church. Monitor those searches and reach out if an opportunity presents itself.

You can listen to my entire conversation with Social Media Church here.

How has your church used Twitter or another social media channel to engage with your community?

Justin Lathrop

With over a dozen years of local church ministry Justin has spent the last several years starting business' and ministries that partner with pastors and churches to advance the Kingdom. He is the founder of Helpstaff.me (now Vanderbloemen Search), Oaks School of Leadership, and MinistryCoach.tv all while staying involved in the local church.

Justin is obsessed with connecting people to people and lives his life daily to make the world a smaller place. He now serves as a consultant in the area of strategic relations predominately working with the Assemblies of God, helping to build bridges with people and ministries to more effectively reach more people.

He blogs regularly about what he has learned from making connection at www.justinlathrop.com.