In consulting with nonprofit organizations around the world, our team at Cooke Pictures has discovered that the most successful are deep, not wide.  In other words, they know how to focus on one big thing, instead of trying to do many things badly.  In this video I talk about why it matters, and how being lean and mean can make a huge difference.  If you know a leader of a bloated or ineffective organization, make sure he or she sees this:

Purchase: One Big Thing