4 Keys to Creating an Irresistible Church in 2014



photo credit: chotda

Let me preface what I’m about to write by saying that basic and foundational things like prayer, discipleship and evangelism (having an externally-focused church as I’ve stated before) are all a given. Each church should take the Great Commission seriously and have an emphasis on the “Go” and on the “make disciples”. I start everything with prayer and so please know that what I’m about to discuss is with the above stated things as must-haves and what I consider foundational to a healthy church.

With that being said, let me share with you the “big four” that I look for when I visit a church, secret shop a church. or consult with a church. As the Scriptures encourage us – we should “compel them” to come in.

The big four that I look for when I do a secret shopper are First Impressions, Children’s, Security and Worship. Yes, worship is last and I have listed them in the order that I weigh them.

As many studies have shown us, people make up their mind whether or not they will return, long before the worship service and especially the sermon. Most visitors will know in the first 10 minutes if they will return to your church.

First Impressions

Let’s start with what I consider to be the most crucial of all ministries at a church. Whether you call it First Impressions, Hospitality or Guest Relations – it matters and is paramount to breaking down walls and making guests feel welcome at your church.

“You’ve got 10 minutes.   Somewhere between the parking lot and the children’s center, the ten minutes pass. They should know they matter to us before they hear how much they matter to God.”- Mark Waltz,   Granger

Something I tell all the churches I work with is: “You must be strategic and intentional about breaking down any barriers of intimidation. You must be strategic and intentional about creating warm, welcoming environments.”

Now, I could spend an entire series on just first impressions. This is everything from your online presence (social media like Twitter, Facebook – as well as your website). For example, when I do a secret shopper visit, I create 10-15 pages in my report on just online presence before I ever leave to attend their physical campus.

Once one comes to your physical campus, the real fun begins. First impressions then includes the parking lot, greeters, ushers, and people who greet you at your church’s Welcome or Information Booth. First impressions also include things like smell (your church may stink), signage (your church may be intimidating and confusing for new people), and how your facility is kept up and maintained. All these things play subtle parts in a guest’s first impression of your church and their subconscious.

Children’s Ministry

Maybe I’m biased because I have three young kids, but I believe in having a strong and attractive children’s ministry. A lot of churches target parents in their mid-twenties to mid-forties and the best way to compel them is to offer a children’s ministry so dynamic that kids drag their parents to church.

I’ll dive deeper into the Big 3 that I look for in every children’s ministry in the next chapter, but for now, let me suggest that you make children’s ministry a priority. I’ve seen churches that spent millions on their worship center and have dumpy children’s facilities. I’d never return with my family to churches like that. Show me and your community that kids are important and that you care about partnering with parents to be a help in their spiritual growth. We all know the statistics on the likelihood of people accepting Christ after age 18. Student ministries (children’s through youth) are vital to fulfilling the Great Commission.


This is probably the most overlooked part of most churches I visit. Most church leaders have never sat down and intentionally and strategically thought through how and why they do security. I wish this wasn’t important and that you didn’t have to have some kind of security presence, but unfortunately, that’s not the case. If there had only been one church shooting, that would be enough. I’m sad to say that several churches have experienced the tragedy of shootings – not to mention molestation and kidnapping.

Bottom-line: If I’m worried about my kids’ safety, I’m not going to enjoy the worship service and I will miss what God wants to do in my heart through the experience of corporate worship.

Security includes everything from people’s cars in the parking lot, to the safety of infants in the nursery, to children’s facilities, check-in and check-out procedures, mentally ill people acting out in the middle of a service, and protecting the senior pastor. Every great church with a well-known senior pastor that I’ve worked with had a body guard standing next to the pastor for his protection. This is not for show or something for rock stars – this is something real and needed to protect that man of God from people that mean to do him harm. When you stand for truth and speak against sin, you become a target for many that live in darkness. If you haven’t done so already, think through every aspect of security in your organization. I just returned from a church in California that had security people covering every single entrance and exit to their children’s ministry. It was a beautiful thing to see and made me feel safe as a parent.

Attractional Worship

I know there’s a lot of discussion and debate about whether a church should be attractional or missional. I’ve talked extensively about it all over the country. I’m a both/ and person and like for a church to seek to be both, but when it comes to the corporate worship service – I look for an attractional model. Again: COMPEL them to come in. Blow your people and your community away with excellence and an environment that allows the Holy Spirit of God to move.

I never got over Sally Morgenthaler’s book   Worship Evangelism. I think lost people can be moved by witnessing genuine and authentic worship happening. I also know God moves through the preaching of His Word. Please know I’m not talking to just large churches. I work with several small churches. They do  things with excellence and for a small church, blow me away.

Regardless of what size church you have, you should think through worship flow, song selection, authenticity, communication/ preaching and every aspect of what you want people to experience each week when you gather. Are sound, video and lights important? I think so, but you don’t have to have the best of the best to see God move. One of the most special and memorable services we did at Bent Tree when I was there was have a stripped down music set with no technology.

Whether you’re in a school, movie theater, gym, or worship center – you can seek to create an environment where people encounter the Living God.

Please know these are not biblical laws or scriptural requirements. These are just four keys that I look for when I visit a church, and I’ve found over the years that the churches that do these four things well will see God bless their church in amazing ways. Think through each as a team and prayerfully consider how you can do each to the best of your ability.

*** The previous is a book excerpt from my latest book Church Leadership Essentials available on Amazon through Rainer Publishing.

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About Greg Atkinson

Greg Atkinson is an author, speaker, consultant and the Editor of Christian Media Magazine. Greg has started businesses including the worship resource website WorshipHouse Media, a social media marketing company, and his own consulting firm. As a consultant, Greg has worked with some of the largest and fastest-growing churches across the United States. Greg is the author of Church Leadership Essentials and Strange Leadership.

  • kenhowes

    Preach the Gospel. Not “how to”. Not “good people go to heaven, bad people go to the other place.” Not politics–conservative or liberal. The Gospel. We were utterly lost. In the old penitential formula, we were “poor miserable sinners”–whether we knew it or not. But for the sake of Jesus Christ’s perfect sacrifice and atonement, we have everlasting life with Him. Preach that. Show, in your weekly texts, how that applied to the people in those texts and from there how that applies to us now. Where the Word is, the Holy Spirit is; and where the Holy Spirit is, people are saved. You don’t have to be “cool”. You don’t need a rock band or a projector screen. The only “dynamis” needed is that of the Holy Spirit.

    • http://brandonacox.com Brandon A. Cox

      Ken, we don’t disagree with anything you said. All good points. Any church replacing the gospel should remember, repent, and return.
      Now, if a church is extremely faithful to the gospel and ALSO finds a way to communicate it clearly to a lost culture, that should be okay, right?

      • kenhowes

        Of course. The two are not mutually exclusive.

  • raphael

    Trash !

  • 2000@

    I agree with all your points and we do need not be shoddy and not care about these things. Too often, these things have been just let go. On the other hand (and I have been at this for near fifty years and am still pastoring) we have done much to attract people to us and our church’s programs and facilities. I’m so fearful that many whom we think have been saved have missed the point. One of my professors years ago said, “You have to keep them with the same things you win them with.” We have a rock n roll church in our area that reaches a few young people, but they have trouble keeping them. They want to be radically different from all other Christian churches. Pentecostals have long used much emotion and emotion is not enough. If we do not really lead them to Jesus saving grace, what good have we done? I am for using every method that does not disgrace the Lord Jesus, the only message of the gospel. He alone is the Savior and really doesn’t need our help except for us to be like Him. For what its worth…

  • https://www.facebook.com/CooLChristianMinistries Cool Church

    Funny that you mention i went to a church that had no body guards and a member church over 12,000 the pastor said what i need a body guard for when i have the full armor of GOD on daily

  • Lyn

    “You don’t have to have the best of the best to see God move”?? I think that that is a very odd statement to make! Since when did having the best of the best ever inform whether God would move in our midst or not? Let us hope that we never feel that “excellence” in worship is mandatory in order to see God move.

    • Leon

      I think that is what he was saying.

  • Mircea Husar

    And I thought that Irresistible was a reference to Irresistible Grace … Hence, the Irresistible Church is full of Irresistible Grace … But I was wrong! It’s all about what the marketing model of the day dictates! Welcome to the AdChurch, the Church that markets itself …irresistibly!

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