Email: The Lost Networking Tool

By Justin Lathrop

Email LostIf I were to take a poll, I think it would be safe to say that most people use email as a main tool for your ministry. It’s how we share ideas with staff, send updates to church members, and communicate with words.

But there is another key benefit of email that you might be missing: Connecting others.

Email is one of the most powerful tools I use to help connect people. Why do I value it so much? Because unlike connecting two people in person or over the phone, each party has the chance to evaluate the potential connection.  There is no one that has taught me more about this than Dr. Sam Chand. He is the ultimate email connector!

Here are four keys to a making good email connection:

  1. Ensure both people will benefit from the connection. There are times to make a one-sided connection, but you want to make those the exception
  2. Use the opportunity to let both people know the strengths you see in them individually. Consider it encouragement without flattery.
  3. Help each person know the purpose of the connection and the direction you feel the relationship could go. Don’t assume anything.
  4. Step back and let the connection take on a life of its own. True networkers allow relationships to thrive outside of themselves.

What are some other keys to connecting people through email? What other “lost” networking tools are you using effectively?

Justin Lathrop

With over a dozen years of local church ministry Justin has spent the last several years starting business' and ministries that partner with pastors and churches to advance the Kingdom. He is the founder of (now Vanderbloemen Search), Oaks School of Leadership, and all while staying involved in the local church.

Justin is obsessed with connecting people to people and lives his life daily to make the world a smaller place. He now serves as a consultant in the area of strategic relations predominately working with the Assemblies of God, helping to build bridges with people and ministries to more effectively reach more people.

He blogs regularly about what he has learned from making connection at