You may not own a home or even your own car. But if you’ve got a blog today, you’re sitting on a very valuable piece of property. With the trust in traditional media decliningand trust in social media channels on the rise, bloggers today have undisputed influence. This moment in time is especially true for Christians who are brand advocates for history’s most powerful message—the gospel.
Think about it. Some blogs get more visits each day than churches get on Sunday, giving some bloggers more influence than some pastors. While that’s certainly not the intended goal, it is the reality.
Brian Bailey, author of The Blogging Church, says the case for Christian bloggers comes down to one point: “Blogging is simply a new way of telling stories. In the same way that we seek out new modes of worshipping, preaching and reaching out, we must find new methods of sharing stories. The message doesn’t change when the methodology changes. If the methodology fails to change, however, we begin to distance ourselves from the people we are called to reach, and we risk becoming irrelevant.”
So what’s your…Continue Reading