Most people know by now that social media is more than just a soapbox where we get to share all of our brilliant ideas, more than just a megaphone we get to use to project our thoughts onto the world. Social media is most effective, and most rewarding, when used as a two-way conversation. But I often get the question, how do I do that? It’s a good question, so I thought I’d share my answer.
Here are a few simple tactics I use to make sure I’m using social media to start a conversation:
First, I ask questions.
Generally, I end my blog post with a question designed to engage readers in what I’ve just written. Sometimes readers will leave comments that have nothing to do with the questions I’ve asked, and that’s great too, but asking a question gets people thinking and sends the message loud and clear: this is not a one way street! I want to hear from you.
Questions don’t just have to be limited to blog posts, either. I often ask questions on Twitter and Facebook, and of course I like the take the time to engage…Continue Reading