Did you know that your church website is the digital front door to your church?
To put it another way, your church website is one of the first impressions that your church leaves with your first-time visitors who are checking you out.
What first impression are you leaving?
Don’t think you aren’t because your website is leaving some kind of impression right now with a first time visitor. Every church website leaves an impression. Good, bad, bland, fun or welcoming.
One anomaly I’ve found since entering into church world is that churches will invest budget into facilities, AV, staffing, but next to zero budget into creating the best first impression possible for their primary audience (I’m fortunate to serve in a church that is prepared to invest in the digital space).
In pure marketing terms (don’t shoot me) many churches think they have a great ‘product’ but expect people to wade through the quick-sand of a poorly designed church website and still expect visitors to come along to the church on the Sunday.
Why would they do that?
Ask yourself this question Pastor – What kind of impression do I want to make with new visitor on my…Continue Reading