Google updated its search engine recently. Reports say that it is the biggest update in recent times. Many commentators are calling this update #mobilegeddon. Why did they update it and why should it matter to you as a leader in a church?
Google has been tracking the rise of its users on the internet using their smart phones and tablets (You may even be reading this on yours right now). They have decided that more users are now using the internet on their phones than ever before and therefore they are changing how they are ranking websites search results (yes, even yours) according to how mobile-friendly they are.
What does that mean for your church website?
It means if your church website isn’t mobile friendly then your search ranking will fall. That means people who are searching out churches in your area will find other churches first if they are more mobile friendly than your church website.
Is that incentive enough for you?
My team and I measure all our church website traffic and know that at least on average 50% of our traffic are new people visiting it for the first time. Many…Continue Reading