There’s a Big Difference Between “Opinions” and “Ideas”



The world turns on the power of ideas, and yet the social media world seems very often to revolve around shallow opinions. Social media platforms like Facebook, Twitter, Pinterest, and others encourage a 24/7 barrage of opinions on every subject imaginable. In my book “Jolt” I reveal that the average employee spends up to 40% of his or […]

How to Use Social Media In a New Church Plant



There is a formula for launching a church in America. Collect lots of money. Spend lots of money getting the word out. Turn the big crowd of strangers into a church. It’s easy… if you have lots of money. But c’mon, church planters are hackers by nature right? It’s possible to get the word out […]

Ignore the Power of Media at Your Own Peril


Freedom House Controversy

Recently, Freedom House Church in Charlotte, North Carolina was confronted by the incredible power and influence of the media. When a member of the church’s leadership team sent an email to the congregation asking for “only white people” to greet at its front doors in an effort to “bring [the church's] racial demographic pendulum back to mid-line,” […]

5 Ways To Prepare for Any Conference or Networking Event


photo: Creative Commons, Dell Inc.

My position affords me the opportunity to meet influential church leaders, thinkers, and writers. One such leader is Leonard Sweet. One day, as I made a trip to the airport with him, he said something I refer back to often: “The greatest distance between any two numbers is 0 and 1.” It struck me as […]

How To Find Your Social Media Voice



Finding your authentic voice in social media isn’t that different from traditional media. I had a client once who was a TV host. The problem was, as soon as the red light came on the camera, he became a completely different person. His voice got deeper. His style became bigger. He was more over the top. The problem was […]

6 Communication Mistakes that Limit Ministry Effectiveness


Communication Mistakes

The single biggest problem in communication is the illusion that it has taken place.”  George Bernard Shaw I have a love/hate relationship with Shaw’s line.  I love the simple truth in it.  And…I hate the simple truth in it. One of the greatest inhibitors of effective ministry is poor (or less than great) communication. Here […]

Seven Reasons Every Pastor Should Have a Blog


Pastors Should Be Blogging

The title of this article may seem both presumptuous and audacious. Do I really believe everypastor should have a blog? Yes I do. I speak to pastors in numerous settings, and I am able to share with them the benefits of such a discipline in writing. Understand that writing a blog can begin simple with little […]

4 Ways To Create Web-Ready Content for your Church


Web Content

The complaint I get most often from churches is that they aren’t sure how to improve their community’s online presence. They know they’re supposed to do it, and they’re pretty sure it involves a website and being more involved in social media, but beyond that, they aren’t really sure. But the problem goes even deeper […]

10 Questions for Better Church Communication


Questions for Communication

The church in general isn’t doing a very good job in communicating. Just ask their people if they know what is going on. Several churches in Dallas-Ft. Worth have been singled out as good at communicating: Prestonwood, Stonebriar, and Irving Bible. Irving Bible has its own department with a staff that’s responsible for communication. Spend a day (or […]

7 Facebook Tips for Pastors


Facebook Tips

Facebook is kind of a big deal. Pastors cannot afford to ignore it. You know how I know Facebook has taken over the world? My Mom uses it. Facebook started as a college thing. Then it became popular with high schoolers. But suddenly moms, dads, and grandmothers are all over Facebook. Chances are, most of the […]

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