God invented social media, so church, you ought to use it! Nonprofits who hope to change the world? You too! I’ve written plenty about the theory and philosophy behind using social media. In fact, I wrote a whole book about using social media to spread the gospel and I wrote it to lay a foundation.
Today, I’m shooting from the hip and offering some practical, do-able tips for using social media on the ground. These are based on my observations of what I’ve seen work, what I’ve seen done poorly, and what I believe is on the horizon. So…
- Define the why. Don’t just engage because it’s cool. Engage because it matters. For eternity.
- Define the who. Who are your audiences (and you will have more than one).
- Determine your strategy. Don’t try to do everything, but definitely don’t do nothing (I know…).
- Value communications and creativity. It’s not a little thing on the side. Everything you do is communications.
- Start. Sign up…