I find it fascinating that many people who handle social media for very large churches and ministries find it difficult to share their faith on their personal social media platforms. And others do it in an incredibly obnoxious way. Every new technology gives us another possibility for telling the greatest story ever told, but we have to do it with honesty and sincerity.
Krysta Masciale, CEO of Big Deal Branding puts it this way: “For me, it’s important that I share as much on social media as I would in person. Since I don’t speak about my faith until I’ve gained trust and been given permission to do so in a relationship, I use that same philosophy with my social media accounts. Also, know your audience. If Christians follow you and are expecting spiritual insights, give it to them. If not, be aware that you’re building a relationship, not trying to sell a car.”
Krysta is exactly right. So I asked Kristen Tarsiuk, Creative Director + Community Pastor at Liberty Church Brooklyn to give us some suggestions about sharing our faith without screwing up the message. Here are her…Continue Reading