Archives For Communication

Facebook is one of the most useful tools a pastor or church leader can use to connect with people. But you can do so much more than post church announcements. The following are 7 Effective Ways Pastors And Churches Use Facebook To Grow The Church.

Before I address Facebook specifically, as a gift to readers of this site, click HERE or on the image to the left for a wonderful FREE Ebook from my friends at Church Fuel on how churches can use content marketing in general to better reach their communities.

Now, onto the 7 ways you can use Facebook to grow your church:

  1. Post Engaging Content – One of the best ways to grow your social influence is to post engaging content on Facbeook. Announcements are not naturally engaging, so be careful treating Facebook like a digital church bulletin. When your posts are engaging, people will naturally share. But every now and then, make an intentional effort to ASK them to share. Lifepoint Church in Fredricksburg Virginia does this really well.
  2. Promote Your Community’s Events – Your Facebook page shouldn’t be all about the church.  Share events and content from your community…

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Every generation experiences change.

In a relatively short amount of time, the Internet has moved from an occasional tool to one of the principal ways we communicate, entertain ourselves, and do work. Staying up-to-date on emails, social media and other means of online communication is a bigger time requirement than people may realize.

New research has found that the average user spends 23 hours a week emailing, texting, and using social media and other forms of online communication. Since people are already online, we decided to launch an online campus and guess what – it’s biblical.

Android Tablet

Let’s start by looking at Acts 2:46-47, one of the most-quoted scriptures on the Church:

Every day they continued to meet together in the temple courts. They broke bread in their homes and ate together with glad and sincere hearts, praising God and enjoying the favor of all the people. And the Lord added to their number daily those who were being saved.

Notice it doesn’t say anything about big buildings or stained-glass windows. Just people, joining together to worship God. Marshillonline’s “temple courts” are pretty unconventional, and our Internet Campus is committed to…

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EXPEDITIONTechnology can either hurt your message (by being outdated and irrelevant) or can support ministry (by being up-to-date and used wisely).  People in your community will find your church, and get their first impression of you, based on your church website.  Your congregation will stay connected with their small groups via social media and will sign up for church events through your church management software.  This ever-evolving use of technology for ministry requires regular maintenance and continuous education.  Thankfully, staying up-to-date doesn’t have to be terribly complicated.

Here are several tips to consider as your leverage technology for ministry:

#1: Store electronic documents on a network or cloud account

Saving church documents onto personal (or even work) computers can lead to significant issues. What happens when an employee who was using a personal laptop for work leaves their job? Would all the documents, records, and template they’d created be lost to your church? What if a hard drive crashes or a computer is stolen? All of that data is gone forever. Store important documents on a central, church-owned location to protect your resources.

#2: To BYOC or not to BYOC?

Will you require employees to “bring your own…

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Blog GraphicShould churches utilize social media for the mission of carrying the gospel to the ends of the earth? Yes! But after a decade or so of helping churches and leaders utilize blogging and social networking for ministry I’ve come to a solid conclusion that every church leader needs to hear:

We don’t need to get our church involved in social media until our church’s leaders are invested in it. 

Usually, when a church reaches out for help about getting started, this involves launching or redesigning the church’s website, creating a church Facebook page, and possibly creating an Instagram and/or Twitter account. But repeatedly, these efforts are wasted because of a misunderstanding about the nature of social media.

Here’s the simple explanation. Social media is media (information, truth, a message of some kind) that is social (spread person-to-person or person-to-people through relationships). But we who grew up in the age of television, radio, print, and even the early days of the Internet wish it were as simple as it was a couple of decades ago when any institution or organization could mass distribute its message and count on a decent response from the general…

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Mac

Church leaders should be tuned in and aware that most of the world spends a good proportion of their day on social media. That includes first and second world economies. Social media should be a church leaders dream come true. There has been no other communications channel in history where your church is just one click away from being noticed by your broader community without you having to direct mail them or spend huge amounts of money on advertising.

Being one click away doesn’t mean that churches use social media well. In fact I see many churches make common mistakes. Here are just seven that I see regularly.

Use social media to broadcast

Church leaders can treat their social channels like a TV channel. They think that whatever they say people will listen and engage with their content. That is called mainstream media. Social media is called social media for a reason. To be social! I know that is stating the obvious but its true. What I see is churches using social media more like a megaphone than a telephone. They use it to talk at people, rather than talk with people.

Need translating

Do you…

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3 Dials

I’ve decided to connect with a lot of people in a lot of different ways. I also read a lot of stuff, mostly online but also in print. And I try to write and share great content along the way. The problem is, each of these is never-ending. In other words, there will always be something else to read, someone else with whom to connect, and more to write. Especially now.

I’ve managed to boil my own approach to this new content-driven, socially-connected age down to three big questions. These three questions determine what I do the whole time I’m “working,” which rarely fits into an eight hour work schedule in the traditional sense.

Question #1: What Content Do I Need to Consume Today?

The answer to this question is a tough one. If I’m not careful, I can sit in front of the screen reading things all day long. The stream of information available never stops. Even the stream of good, useful content is overwhelming and too much for any one man army to keep up with. So there are some tools and approaches that help, and often our job is to decide which approach…

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Yesterday, I asked a group of pastors if they believe minister’s should address pop culture related topics in their messages. Over 1500 pastors responded to the survey. A whopping 74% of them said, “Yes”—ministers can and should talk about culture from the stage.

Screen Shot 2015-01-23 at 11.03.12 AM

Recently, I chatted with Ministry Pass’ Content Manager, Wade Bearden, about pop culture and the Bible. Along with leading our sermon series planning department, Wade is also a film critic in his spare time. His work has been featured on Christianity Today, RogerEbert.com, and ChristandPopCulture.com. He’s also gearing up to help launch a new podcast on film and television in the next few months.

Here’s a quick summary of our conversation about pastors and pop culture:

1. Jesus used the common imagery of his day to illustrate deep, spiritual truths, we should do the same. Seeds, sheep, and vineyards; Jesus utilized all of these pictures to help an ancient middle eastern culture understand the Kingdom of God. We too should leverage our contemporary culture’s interested in film, television, and art to communicate the message of the Bible. Films are modern day parables. Facebook is a contemporary…

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Blog GraphicEverything your church does is communication, from the condition of the parking lot to the content in your bulletin to the tone of your sermon. Everything you do communicates something about what you really value, regardless of what you say you value.

I’m a church communications nut. I read dozens of blogs on design, branding, social media and marketing. I’ve designed logos, websites, and print pieces for dozens of churches. So I’ve perfected the art and science of church communications, right? Actually, in the last week, I received an email from someone who couldn’t find a location for our services, another who had a hard time finding out how to get involved, and a third who couldn’t find details on a couple of upcoming events. #humbled

But our bulletin does look kind of pretty…

Since the publishing and communication of the gospel is paramount, I’ve learned the value of doing some punch-me-in-the-gut audits of our communication strategy. We’re constantly tweaking and improving so that we can put our best foot forward and do the best possible job of getting the word out, connecting…

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imageIf you work on the communications or media team at a church, ministry, or nonprofit, your job is to share the story of your organizations to the local community and sometimes the world.  While a pastor or leader may speak to the local congregation or supporters, your job is to take that message and share it on a much bigger platform.  To do that well, here’s a list of critical things you and your team need to know:

1. Understand the pastor or CEO’s vision.   That’s where your messaging begins.

2. Learn as much as you can about every media position, from graphic designer to video operator.  As a leader, you need to at least have an idea of what each role requires.

3. Ultimately – it’s not about technical equipment – it’s about connecting.   I don’t care how fancy your new software is, the question is, are you using it to connect your message with people?

4. Understand today’s culture.  Communicating a message has changed dramatically in today’s digital world.  Know how to make that change work for you.

5. Learn to work under authority.   If you want to be an independent filmmaker, novelist, or…

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JoltWhen disaster strikes our life, we’re often simply overwhelmed.  As we saw during the 2011 tsunami in Japan, entire towns were wiped off the map, and all these years later, we’re still seeing news reports of problems with the clean up. When a country like that is in chaos, where do we begin when problems happen? Even more important, how do we deal with the “meltdowns” we face in our lives? In my book “Jolt! Get the Jump on a World That’s Constantly Changing” I show you how to weather the storms of change, and actually use it to your advantage. After being fired, going through a divorce, losing a loved one or experiencing other traumatic life events, how do you start over?  Here’s 5 ways to move forward with purpose:

• Realize the time to change is now.  When you’ve hit the wall, or rock bottom, that could be the best thing that’s ever happened to you, because it “jolts” you into action. While we never welcome terrible things, they can often help us focus on what really matters and show us the way out.

• Jolt your priorities.  In Japan,…

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WireframeDid you know that your church website is the digital front door to your church?

To put it another way, your church website is one of the first impressions that your church leaves with your first-time visitors who are checking you out.

What first impression are you leaving?

Don’t think you aren’t because your website is leaving some kind of impression right now with a first time visitor. Every church website leaves an impression. Good, bad, bland, fun or welcoming.

One anomaly I’ve found since entering into church world is that churches will invest budget into facilities, AV, staffing, but next to zero budget into creating the best first impression possible for their primary audience (I’m fortunate to serve in a church that is prepared to invest in the digital space).

In pure marketing terms (don’t shoot me) many churches think they have a great ‘product’ but expect people to wade through the quick-sand of a poorly designed church website and still expect visitors to come along to the church on the Sunday.

Why would they do that?

Ask yourself this question Pastor – What kind of impression do I want to make with new visitor on my…

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When it comes to leadership and influence, we rarely talk about trust. When we do, it’s usually in terms of honesty and integrity. Questions like: “Can I trust you to honor your word?” or “Can you be trusted with finances?” usually come to mind. Those questions are important, but the truth is, trust is a far deeper issue, and when it comes to your team, employees, congregation, or followers, trust may be the single most important connection you can build. To achieve that connection, here’s four principles every leader and influencer should know about trust:

1. Trust doesn’t come easily.  This is the most marketed, sold, pitched to, and promoted generation in history. They’ve grown up around brand names, Super Bowl commercials, and sales pitches. They make judgements about everything they encounter through apps like “Yelp.” That’s why when you tell them your conference will “shake nations” or your new book will “transform the culture” they’re naturally skeptical – and should be. They’re weary of all the hype and have learned to see through it.

2. They stopped trusting early in life.  Half of all American children will witness their parent’s divorce. In…

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