I will never forget that one Sunday. We were launching a new message series called “Healing.” It was all about how Jesus’ Beatitudes are the ultimate pathway for recovery. We spent about $200 sponsoring a video advertising the series during the week leading up to the first Sunday.
The results? We had 74 first-time guests, and, literally, all of them indicated on their communication cards that Facebook was how they’d heard about us.
Two young ladies who had come because of the ad told me after the service that they were heading out to a party the night before, and our ad caught their eye. They decided to attend our services that morning, and both of them prayed to receive Christ.
That was $40,000 well spent. Let me clarify a few details about that amount . . .
- It was actually Facebook AND Instagram.
- It was over five years, not all at once.
- It was, literally, our entire advertising budget for five years.
- It has worked! Very well, in fact.
But that’s not all. Theirs isn’t the only story. We now see about 400 to 450 people gathering each week, and a majority of them have actually…Continue Reading