Don’t Just Write Pastor Books, Write Serious Books

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Books

When most pastors write books, you can bet they’re compiled from sermon notes and manuscripts. Preach a series on fear, and they end up with a book on the subject. Same with marriage, prophecy, grace, epic Bible stories – whatever. I don’t discourage that, but don’t think for a minute that’s a serious book. Writing […]


Do Churches Need to Be On Social Media?

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Social Media

I’ve written before about why I believe pastors need to be on social media (I’m a big believer in pastors, and a big believer in social media, so it’s a natural connection). But recently someone asked me if I think churches need to be on social media and the answer I gave surprised me a little. For […]


Five Questions to Ask Before Rebranding Your Church, Ministry, or Nonprofit

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Rebranding Church

At times, we all get frustrated or just plain tired of the way we do things.  Maybe it’s repetition, maybe it’s competition, or maybe the culture or markets have changed.  But chances are, as I discuss at length in my book, “Unique: Telling Your Story in the Age of Brands and Social Media,” you’re simply […]


5 Features Every Great Church Website Needs

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The Oaks

We might as well admit it. We all judge a book by its cover. But in our defense, before we’ve opened the book, the cover is all we have. Facades serve as an invitation. The path leading up to your front door is an invitation to come inside and have a look. If the cover, […]


Lead Better by Improving the Way You Communicate

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Never Persuasive When Abrasive

You can’t lead a church, evangelize a community, or do business without communicating. And the better you become as a communicator, the better you become as a leader, and the better the team you lead becomes as a result. That means to get ahead you’ve got to continually work on your communication skills. Probably 75% of the problems we face, at home, at work, and at church are related to poor communication with family members, church members, your clients, or your coworkers. Poor communication is also the most frequently mentioned problem in marriage counseling. Here are three things you must give up in order to grow as a communicator.


7 Silly Barriers that Stop Churches from Adopting Social Media

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Barrier

This year I’ve met and spoken to many different church leaders on my travels to England and more locally here in Australia in social media seminars. For many leaders and pastors who bravely sat through my presentations and stayed awake (I can cure insomnia) well done! One of the undercurrents I noticed in some conversations […]


Pastors, Don’t Ignore Your Social Media Responsibility

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Social Media

I’m a big fan of pastors and a big fan of social media. Put those two things together and this is what you get: A guy who is a big fan of pastors being on social media. In fact, “big fan” might even be understating it a little bit. I believe pastors have a responsibility to be […]


4 Questions Pastors Should Ask Before Criticizing Online

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Angry Twitter

My #1 pet peeve of pastors online would be the same as my #1 pet peeve of pastors offline. That’s usually the case with me. I see a strong connection between our online and offline behavior. Except, in this case, there is one small problem: I never (or at least very rarely) see pastors display the behavior […]


Finding Strengths In the Fears of Church Online

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Saddleback Online

My big third grade school project was a beast. Every eight year old had to do their final project in front of the class and Mr. Michaels, my teacher who might as well been Michael Myers considering I was so scared, filmed the entire performance. I hated the idea of being in front of my […]


How Social Media Can Save the Church’s Brand

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Coke Pic

Christianity has a brand, like it or not. So does your church. And so do you, for that matter. That might make more sense if you define branding the way I do – as the story people are telling about a person, product, or organization. Artie Davis wrote in his book Craveable that when someone introduces themselves […]


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