Okay, content marketing might be a new term for you. Here’s a definition from Joe Pulizzi, Founder of the Content Marketing Institute:
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”
Two Observations About the Church and Content Marketing
Let me make two observations about the relationship between the church and content marketing.
First, I believe that the church was the first great content marketing institution. How do I know? As I pointed out in my book, Rewired, the early church used papyrus for publishing, the Roman roads for traveling, and the Greek language (almost universally used for written communication) to get the Good News about Jesus out to the ends of the earth.
Then, the church used the printing press to distribute Bibles. The Bible was the first book printed, and is the most widely published book in history for a reason.
My second observation isn’t quite so positive… we’ve fallen behind.
Where once the church was innovative in finding new means of spreading the gospel, now we’re skeptical of technology, scared to engage the…Continue Reading