The church is the hope of the world. As church leaders we have the responsibility of communicating the greatest message known to mankind; the only message capable of changing a person’s entire eternity.
The weight of that responsibility is both profound and incredible. It moves us to action and demands that we communicate it well.
Yet oftentimes, churches have a difficult time communicating this message because they don’t understand the basics of church marketing and communications.
Think about it … Is your church clear on who they are and where they are going? Does your church use social media to nurture and grow relationships? Has your church spent unhurried time developing a brand that resonates with people in your church and community? Does your website accurately communicate the uniqueness of your church? Have you evaluated and observed what guests experience on a Sunday morning? Does your community even know you exist?
These things may not seem significant, but they are critical. In fact, they are essential.
At Sayge, we have spent years researching and identifying the 12 Essentials to Church Communications and have developed a resource that equips Church…