You know the drill. You are waiting for an elevator, any elevator. The door opens; you walk in, face the door, press the button and stare at the door. Everyone does the same thing. Comedians have made acts out of the goofy behavior that happens in elevators. Something else also happens. It doesn’t have to do with human behavior or the people in an elevator; but the time that elapses in an elevator ride. It is called the elevator pitch.
If you are starting up a business and you are trying to get a person to invest into your new startup company, sometimes you are only going to get the amount of time as an elevator ride to state what you are trying to do, in a succinct enough way to capture their attention. Once you have stated “why” you are doing your start up in this elevator pitch, then and only then, will you get the chance (if the person is interested) to share more of “how” and “what” you will do. Simply put, an “Elevator Pitch” is a concise, carefully planned, and well-practiced description about your company that your mother should be able to understand in the time it would…Continue Reading