Archives For Steve Fogg

There is no doubt that social media is having a huge impact on churches’ ability to reach and influence culture. One of the biggest challenges and opportunities church leaders face is whether or not they should be active on social media. If you are in leadership at any kind of level reading this I want to tell you that you should absolutely be actively participating on social media.

I’m not talking about your church social media feed. I’m talking to you personally. You should absolutely be active, interacting and present.

Why?

When you leverage social media well, you have the potential and capacity to reach many more people online as compared to those who may attend your church. Not just those in the wider Christian community, but you will reach more people who don’t even attend church. Most church leaders dream about being able connect and communicate with the wider community so simply and directly.

Is it your dream that you could impact and connect with your wider community? If it is I want to share with you seven steps that will help you reach people more than ever before.

1. Imagine the average person in your community that doesn’t…

Continue Reading

Google updated its search engine recently. Reports say that it is the biggest update in recent times. Many commentators are calling this update #mobilegeddon. Why did they update it and why should it matter to you as a leader in a church?

Good question.

Google has been tracking the rise of its users on the internet using their smart phones and tablets (You may even be reading this on yours right now). They have decided that more users are now using the internet on their phones than ever before and therefore they are changing how they are ranking websites search results (yes, even yours) according to how mobile-friendly they are.

What does that mean for your church website?

It means if your church website isn’t mobile friendly then your search ranking will fall. That means people who are searching out churches in your area will find other churches first if they are more mobile friendly than your church website.

Is that incentive enough for you?

My team and I measure all our church website traffic and know that at least on average 50% of our traffic are new people visiting it for the first time. Many…

Continue Reading

Mac

Church leaders should be tuned in and aware that most of the world spends a good proportion of their day on social media. That includes first and second world economies. Social media should be a church leaders dream come true. There has been no other communications channel in history where your church is just one click away from being noticed by your broader community without you having to direct mail them or spend huge amounts of money on advertising.

Being one click away doesn’t mean that churches use social media well. In fact I see many churches make common mistakes. Here are just seven that I see regularly.

Use social media to broadcast

Church leaders can treat their social channels like a TV channel. They think that whatever they say people will listen and engage with their content. That is called mainstream media. Social media is called social media for a reason. To be social! I know that is stating the obvious but its true. What I see is churches using social media more like a megaphone than a telephone. They use it to talk at people, rather than talk with people.

Need translating

Do you…

Continue Reading

WireframeDid you know that your church website is the digital front door to your church?

To put it another way, your church website is one of the first impressions that your church leaves with your first-time visitors who are checking you out.

What first impression are you leaving?

Don’t think you aren’t because your website is leaving some kind of impression right now with a first time visitor. Every church website leaves an impression. Good, bad, bland, fun or welcoming.

One anomaly I’ve found since entering into church world is that churches will invest budget into facilities, AV, staffing, but next to zero budget into creating the best first impression possible for their primary audience (I’m fortunate to serve in a church that is prepared to invest in the digital space).

In pure marketing terms (don’t shoot me) many churches think they have a great ‘product’ but expect people to wade through the quick-sand of a poorly designed church website and still expect visitors to come along to the church on the Sunday.

Why would they do that?

Ask yourself this question Pastor – What kind of impression do I want to make with new visitor on my…

Continue Reading

Barrier

This year I’ve met and spoken to many different church leaders on my travels to England and more locally here in Australia in social media seminars. For many leaders and pastors who bravely sat through my presentations and stayed awake (I can cure insomnia) well done! One of the undercurrents I noticed in some conversations there was a cautiousness of adopting social media, from others there was a definite distrust of it.

Here are seven of the barriers that need tearing down.

1. Social media is evil

In and of itself social media isn’t evil. Social media is simply a way to connect with others that you know on a digital platform. Throughout the ages we’ve changed the way we communicate with each other. We’ve had the letter, telegram, phone, mobile phone, market place, pub, church  to name just a few. Some are face to face, others are not. Social media is just the medium of this moment.

2. It’s not ‘real’ evangelism 

The New Testament provides great insight into missional activities and demonstrates that the gospel must go and be spoken to where the people gather together. The Apostle Peter preached to the marketplace. One of…

Continue Reading