Vision statements are a dime a dozen as far as I’m concerned. Everyone these days has a vision statement. A few years ago, everyone had a “2020 Vision.” Soon it will be a “2050 Vision,” and so on. At the end of the day, however, a vision statement is just a statement. It has no life on its own. It cannot, nor will it ever, energize, unify, or align an organization. This task falls to the leader. A vision statement is only as strong as the leader is. Vision is only as clear as the leader is. Vision is only as compelling as a leader makes it.
A vision is stewarded and sustained by a leader.
A vision defines why we exist. No matter what we call it,preserving the vision requires we answer one question at the outset: “Why are we here?” The vision is our bull’seye. Let’s keep it simple. Leadership involves keeping our organization so focused on the vision that people are willing to sacrifice for it. If we get that right, everything else will fall in place.
Them , how do we communicate it? How do we get everyone passionate about it as…Continue Reading