Phil Cooke

About Phil Cooke

Phil Cooke, Ph.D. is a media producer and strategist. His new book for church and nonprofit leaders is "Unique: Telling Your Story in the Age of Branding and Social Media." Find out more at philcooke.com.

Five Questions to Ask Before Rebranding Your Church, Ministry, or Nonprofit

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Rebranding Church

At times, we all get frustrated or just plain tired of the way we do things.  Maybe it’s repetition, maybe it’s competition, or maybe the culture or markets have changed.  But chances are, as I discuss at length in my book, “Unique: Telling Your Story in the Age of Brands and Social Media,” you’re simply […]


Stop Trying to Be Original and Start Being Yourself

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Unique

I love creativity and think we should all be more creative. Some people think they simply aren’t creative, but the truth is, we’re all born with wonderful imaginations. Just put a group of toddlers in a room and you’ll see they’re all wildly creative. So everyone is born creative.  But something happens around elementary school that […]


Why Christians Should Go See the Movie, “Noah”

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Noah

You’ve probably heard the controversy about the upcoming Paramount Pictures movie “Noah.” In the last few weeks, I’ve seen numerous blogs, social media posts, and commentaries on the movie – usually criticizing it and detailing how far it strays from an accurate Biblical portrayal.  But I’m one of only a handful of people who’ve actually seen the […]


Five Commandments for Becoming a Media Savvy Pastor

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Video Camera

As a media consultant, I have the opportunity to help some of the largest churches and ministries in the country create effective, high quality media outreaches. In most cases, they are experienced, committed Christian leaders who understand the value and the power of the media.  But I also have the opportunity to spend time with […]


What’s Right About Megachurches

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Megachurch

As the saying goes, “The world is going to hell in a hand basket.”There’s never been a greater challenge for world evangelism, there are plenty of social problems like hunger and homelessness we face here in the United States, Christians are being marginalized more than ever, religious persecution is rampant on a global basis, and that’s […]


5 Big Ideas About Shooting a Video About Someone’s Life Change

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Phil Cooke at ORU

No matter what video projects you produce, sooner or later you’ll shoot someone’s testimony about how their life was changed. It might be due to God, an experience at church, being the recipient of a nonprofit’s work, or even a consumer product – but whatever it is, it can be a powerful moment on camera. […]


Leading Change and Sharing Christ in a Digital Culture

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Bobby Gruenewald

Bobby Gruenewald and YouVersion Bible App It’s not often that a local church leader is listed by Fast Company magazine as one of the 100 Most Creative People in Business.  But that’s exactly what happened in 2011 to Bobby Gruenewald, innovation leader, pastor, and a member of the Directional Leadership Team at LifeChurch.tv, based in […]


4 Ways to Improve Your Online Campus

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Church Online

I received an interesting note from Joe Hayes, head of the TV and video ministry at Redemption World Outreach Center in Greenville, South Carolina. At Redemption, the Sunday online worship service is succeeding way beyond expectations. Since so many churches have an online video feed of their live service on Sunday – and yet very few do […]


There’s a Big Difference Between “Opinions” and “Ideas”

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Opinion

The world turns on the power of ideas, and yet the social media world seems very often to revolve around shallow opinions. Social media platforms like Facebook, Twitter, Pinterest, and others encourage a 24/7 barrage of opinions on every subject imaginable. In my book “Jolt” I reveal that the average employee spends up to 40% of his or […]


Ignore the Power of Media at Your Own Peril

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Freedom House Controversy

Recently, Freedom House Church in Charlotte, North Carolina was confronted by the incredible power and influence of the media. When a member of the church’s leadership team sent an email to the congregation asking for “only white people” to greet at its front doors in an effort to “bring [the church's] racial demographic pendulum back to mid-line,” […]


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