Rick Warren's Online Community for Pastors and Church Leaders
Phil Cooke, Ph.D. is a media producer and strategist. His new book for church and nonprofit leaders is "Unique: Telling Your Story in the Age of Branding and Social Media." Find out more at philcooke.com.
I’ve been asked by a number of reporters my opinion on why Mark Burnett’s TV series on The Bible has been so wildly popular. It’s not hard to figure out, but I’m really quite amazed at the number of mainstream reporters who are baffled by it’s success. In most cases, I refer them to three reasons articulated very well by …
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I was so impressed by the retirement announcement from Pope Benedict, that for a minute or two, I almost became a Catholic. His courage in facing the reality of declining health, potentially poor decision making, and the toll on his psyche was admirable. In spite of the pressure (no Pope has retired in 600 years) he had the integrity to …
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In consulting with nonprofit organizations around the world, our team at Cooke Pictures has discovered that the most successful are deep, not wide. In other words, they know how to focus on one big thing, instead of trying to do many things badly. In this video I talk about why it matters, and how being lean and mean can make a …
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My friend Josh Craft showed me this chart of the steps people go through with innovation and I have to admit, it’s spot on. I’ve seen this exact sequence play out so many times it’s not funny, but it’s worth repeating. The next time you want to make real change happen in your organization, get ready to experience this …
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This is a great reminder for pastors and church leaders, so I brought this post back from the archives. A few years ago, my friend, Broadway actor Fred Applegate, sent me these sure-fire tips for REVERSE church growth after traveling around the country and visiting quite a few houses of worship:
– Be patiently condescending to …
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“Goals in writing are dreams with deadlines.” -Brian Tracy, personal success coach. Whenever I feel my dreams losing steam, I always think of Booker T. Washington. Born a slave in 1858, his childhood years were anything but pleasant. The family’s farm cabin had no glass windows, and any opening to let in light also let in the …
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I was reading the “parable of the talents” from Matthew 25:14 this morning. You know the story: A master gave 3 servants money before he left on a long trip. The first two invested the money, but the third, fearful, buried his in the ground. When the master returned, he was outraged the third servant had not just …
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