Every weekend, Saddleback Church shows a short video of what’s coming up in the life of our church. We call this part in our services Church News. It’s a two and a half minute creative way to connect with all those visual learners out there and inform them of events, outreaches, and resources. Our video team has a huge heart for crafting a Church News piece that is engaging, relevant, and creative. We want it to reach the person who’s never been to church before and help them feel welcome, accepted, in-the-know and engaged – and every decision we make is with that in mind.
I don’t know about your church, but Saddleback Church is always changing. It’s exciting to work in such a fast-pace environment, but it can also be challenging. From the time our Marketing and Communications team gets the announcement content to us, we have one week to turn around our video. That’s 5 days to dream, write, cast, shoot, and edit (in addition to our other weekly responsibilities). Because of this, Church News is a HUGE team effort that would not be possible without the different strengths and imagination of our team, hosts, and volunteers.
The heartbeat…Continue Reading