By Bob Smietana
NASHVILLE, Tenn.—Christian broadcasters have a devoted following, with about two-thirds of weekly churchgoers and evangelicals saying they tune in to Christian radio and television on a regular basis.
Christian books have a similar use by churchgoers and evangelicals and Christian movies remain popular, with about 4 in 10 Americans having seen one in the last year.
But many Americans ignore Christian media.
Those are among the findings of a new study on the use of Christian media from Nashville-based LifeWay Research. The study, sponsored by the National Religious Broadcasters (NRB), included an online survey of 2,252 Americans and a phone survey of 1,009 Americans.
“Christian media delivers teaching, music, and entertainment to a predominantly Christian constituency,” says Ed Stetzer, executive director of LifeWay Research. “Not surprisingly, those who embrace Christian teaching will value and consume these the most.” Stetzer released the study’s findings during the NRB national convention in Nashville, February 24.
Researchers found demographic splits between those who frequently or sometimes listen to or watch Christian broadcasts and those who rarely or never tune in.
Self-identified evangelicals (69 percent), weekly church attenders (62 percent), and African-Americans (54 percent) are more likely to watch Christian television.
They are…Continue Reading