Currently there are about 12,000 Starbucks stores across the United States.* These 12,000 stores are strategically located in high end strip malls, busy corners and Target Store entrances. They are designed to draw us in and give us the coffee (and snacks and atmosphere and, did I say coffee?) we love.
Starbucks has done the best job of any coffee company in existence of penetrating the market and saturating the nation. Their green and white circle sign of deliciousness draws us weary travelers in like a bee to a honey flavored Frappuccino (is there such a drink? Just wait and I’m sure there will be!)
So how can Starbucks saturate the physical cravings of decaffeinated Americans and the church cannot satisfy the spiritual thirst of Americans with the living water? After all, there are only 12,000 Starbucks coffee shops in the United States and there are over 300,000 Protestant churches! That’s right! We outnumber Starbucks by 25 to 1!
So, with this as a backdrop, here’s what Starbucks can teach the Church when it comes to evangelism:
1. Train more “Baristas” to serve excellent drinks consistently.
Too many times the pastor is the only Barista…Continue Reading