There’s not a senior pastor out there who hasn’t loathed the day email was invented.
What began as a tool to make communication easier has become the ministry equivalent of the ancient Trojan horse – a seemingly innocent messenger that can quietly sneak into our well-ordered world and wreak havoc.
If you’re feeling overwhelmed with email fatigue, here are three proactive steps you can take to make email work for you instead of against you.
Step 1: Choose Your Email Strategy
There are three basic models for how senior pastors can use email, each model having its own pros and cons.
Option #1: One email address shared publicly and privately (and managed by you).
This is where we all begin. We have one email address, and we share it everywhere – on the website, with family, with anyone at the church.
Option #2: Two Email Addresses. One public email address (that goes to an assistant) and a separate private email address (that goes to you).
This is the strategy I suggest for senior pastors I coach of churches 1,000 and under. Whatever email address you are currently using, end it. Give it a funeral. In its place create two email addresses….Continue Reading