The gospel did okay before Facebook, and will do just fine without it. But plenty of churches and organizationslike mine have found Facebook to be an incredibly useful tool for getting the word out about Jesus and His people. We’ve devoted time, energy, and even financial resources to gathering a community of fans who read posts, click links, and pass things along to friends.
Now however, Facebook is changing in ways that are bringing the pain to brands of all kinds, including churches and Christian organizations. In short, they’re changing their algorithm so that the content posted by pages doesn’t get seen by many fans. (Hat tip to Jim Gray for the links.) You may have assumed that you see 100% of the updates from any page you’ve liked. It hasn’t been that way in years since Facebook’s normal layout shows people what they deem “top stories” as opposed to all the most recent updates from your friends.
Pages have been posting updates that only get seen by 30 to 40% of their fans, at best. More recently that percentage has dropped to 10 to 20%. And it’s eventually going…Continue Reading