Church communication is both art and science. You can use spreadsheets, but you also need finesse.
You can print bulletins, but few people will read them. You can use social media but few people will see the updates. You can send email but a majority won’t see it in their inboxes. You can even print a newsletter and use snail mail to send it, but why in the world would you?
Church communication leaders and church staff members hear it all the time: “I didn’t know that was happening.”
I’ve been a pastor for 20 years and I’ve been designing church websites for 15 years. I’ve worked in church communications for over a decade and in the last five years, I’ve watched our church plant grow from two families to 500 or so regular attenders.
We still struggle with all of the same questions every church leader has about keeping people informed:
- What gets announced from the stage?
- What gets put in the bulletin?
- What gets posted on social media?
- What gets passed along via email?
- Who is in charge of all of that?
This matters so much because people are constantly being bombarded with noise. From work,…Continue Reading